Adidas
Content Development
Created a range of multimedia content, including professional photos, short-form videos, reels, and time-lapse sequences to showcase different aspects of the event.
Developed inspiring and motivational content centered around running, fitness tips, and the power of the Adidas Runners community.
Curated personal runner stories, featured athletes, and behind-the-scenes moments, giving a holistic view of the event and reinforcing the connection with the audience.
Social Media Strategy and Management
Devised a social media strategy that aligned with Adidas’ brand values and the Adidas Runners initiative, focusing on storytelling, community building, and motivation. Posted a mix of high-quality images and short videos, highlighting key moments from the event, individual achievements, and community spirit. Engaged with the audience through interactive posts like challenges (e.g., “Run with Adidas” challenges), polls, and Q&A sessions with coaches and athletes.
